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Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information…
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As a participatory media culture, social media platforms or social networking sites are forms of mass communication that, through media technologies, allow large amounts of product…
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With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers.…
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